Day: June 16, 2021

Information Security – It’s About Integrity

2021-06-16

How your company addresses security is often seen as a simple cost-value equation. You may not be aware that your customers may see it very differently, and how you approach information security today often influences how the public views your overall integrity whether you like it or not. Back in the early 90’s, the US […]

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Business Travel – Drive Your Own Luxury Car or Rent One

2021-06-16

I have a good friend who has a very nice Maserati which he leases, as he uses it for business. Of course, he also travels to nearby states each year to speak with his distributors, but he doesn’t take his luxury car because he doesn’t want to put all those miles on it, or subject […]

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How Customer Fear Can Undermine the Marketing of a Small Business and Cost You Sales

2021-06-16

A key driver of a lot of people’s buying decisions is a fear of making the wrong choice. This leads to what’s known as “risk reduction” by the customer. You may have heard the term, “buyer remorse”; this is related. For small business marketing in particular this fear can create a major obstacle to selling. […]

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Up-Selling For Car Wash Owners

2021-06-16

There are dangers in up selling too much at a local car wash. Many times customers wish to simply get a quick car wash and leave and if you try to sell them too much extra services they will not be able to meet their time constraints. If you up sell your customers every single […]

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