We live in an age of constant information bombardment. At every step of the way, your stakeholders are fed a continuous stream of facts, rumours, and advertising. During such times, it is essential to pay adequate attention not only to the kind of corporate messaging that you engage in, but also how it will be…
Decades ago the tagline for the nation’s largest cross-country bus line was, “Take the bus, and leave the driving to us.” Those days are long gone and only a memory in the minds of the Baby Boomer generation. But as the saying goes, “What was old is new again.” Except there’s been a change, the…
This week, I had an opportunity to learn from Brian Tracy, an internationally-known speaker and best-selling author who has transformed businesses around the world for the last 30 years. Brian was speaking on how to simplify your life, double your productivity and achieve your goals. You know what Brian said is the first thing you…
I was riding on a train and trying to work out the rest of my life. It was a Saturday afternoon and I was surrounded by people looking for a party. I was tired as it had been a long week and it was still going to take some time to sort everything out. How…
Attending a trade show exhibit can deliver a wide range of potential benefits to any participating company. While the prospective return on investment is unquestionable, achieving success requires careful planning and strategy. All too often, companies attend trade show displays and simply perform by rote. They set up their booths and bannerstands only to half-heartedly…
If you are looking for small business opportunities, you might not have to look too hard. You may find that they are waiting in you own back yard. Right now the push is on to go green and to eat only organic foods. Well you can actually lower your carbon footprint and eat healthier at…
Apart from the legislative requirements for registered BAS and tax agents, belonging to a recognised professional association has many benefits such as support from highly experienced accountants to ongoing training with all the latest updates, news, help tips and advice. Recently I read an interesting article which only reinforces my findings on the current teachings…
When a customer walks into your office, you want to make sure they feel welcome, you want to treat your customer as though they are a piece of gold, and not as a statistic. Have you ever been standing in a line, and when it comes to your turn to be waited on, the sales…
Smartphones and other mobile computing devices are under attack and face major risks. They have become prime targets for cybercriminals. Many people are unaware. Mobile phones, tablets and notepads have significant vulnerabilities. You need to be aware and take steps to keep them from becoming a victim of a cybercriminal and losing critical information. Today’s…
With the advancement of 21st century, promotional tactics for a product has become more and more diversified. However, creating a “buzz” or noise has proven to be a successful promotional technique if done correctly. From the common vernacular, buzz means a noise, or sound. Buzz marketing is done when people are talking about a particular…
