Sometimes the best inspiration comes from hearing about the deconstruction of other company’s names. For you, I am happy to share how I came up with “Slice A Day :: your slice on marketing”…
- First the purpose and vision of my site was to have people volunteer some marketing stories…true case studies of business owners and how they promote business.
- Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus.
- Let the brainstorming begin!
I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called “Brew” with the tagline “where ideas perculate”. I loved it! And to mimic it’s genius, here is where that spark of inspiration took me.
::: Start List :::
o “grill – where ideas sizzle”
o “water cooler”
…sidenote: i thought that’s where people really talk openly
o “feedbag – serving up ideas”
o “your market draw”
…sidenote: i don’t know how i got here
…sidenote: now i’m just writing words, synonyms
…sidenote: this is where the dictionary & thesaurus come in
… a few minutes pass by
… a few more minutes pass by
…sidenote: visual images of pie and cake
…sidenote: slice is a portion of a bigger piece…hmm
o “Share Your Slice On Marketing”
…sidenote: tagline that explains and supports vision
::: End Brainstorming List :::
I like “slice” because you just get quick and small chunks to read… just enough to evoke a thought, to make you think, or to leave you wanting more.