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HOW TO CHOOSE the Right Custom Logo Mat

In the last post we discussed¬†and how Waterhog mats help to publicize and reinforce your brand.¬†In this post, we would like to help you understand different kinds of custom logo mats their materials, their construction, their advantages, and their limitations–information that will prove to be related and valuable when you choose to buying a custom…

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Branding Basics: Three Important Branding Concepts

A great deal of information (and misinformation) exists around the notion of brands and branding, but I have found that the essence of a brand can be distilled down to three simple concepts. Understand these concepts and you’ll become a branding expert. Consistently reinforce them throughout your organization and you’ll build a powerful brand. 1….

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1 Secret in Franchise Branding

Franchise Branding is not like branding just any old product, franchise branding is much more than that. You have to brand your Franchisees as “Service Gods,” The logo and image as a “Cult,” the Founder as a Legend and then you get to brand the product or service. Not an easy task at all, but…

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Notable News – The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding? If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it’s true…they can “do branding”. Let’s take a look at one of the world’s best-branded companies,…

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Brand Building 201: Finding The Ideal Way

The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time. There are two speeds for launching a brand, each one with its own pros and cons. Speed A, like a hot air balloon, takes a long time to prepare before the actual launch. PR, media marketing, favors A….

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Naming Names – How To Name Your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company’s names. For you, I am happy to share how I came up with “Slice A Day :: your slice on marketing”… First the purpose and vision of my site was to have people volunteer some marketing stories…true case studies of business owners…

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