We live in an age of constant information bombardment. At every step of the way, your stakeholders are fed a continuous stream of facts, rumours, and advertising. During such times, it is essential to pay adequate attention not only to the kind of corporate messaging that you engage in, but also how it will be…
With the advancement of 21st century, promotional tactics for a product has become more and more diversified. However, creating a “buzz” or noise has proven to be a successful promotional technique if done correctly. From the common vernacular, buzz means a noise, or sound. Buzz marketing is done when people are talking about a particular…
Everyone knows the feeling. It’s the feeling when you’re reading about one of your competitors in the press. Perhaps they’re revealing a business win or launching of a new product or service? And you think to yourself: but we do that all the time! Why don’t people know about what you’re doing? What’s stopping you…
Your professional website, social media posts, review sites, and news articles all combine together to create an image for your business. This is your online reputation; how others see your medical practice when they find you online. For Physicians, one of the most powerful tools for your online reputation is in the hands of your…
Public Relations experts say that creating a good press kit is as essential as creating a good website. Both items reflect your brand and are important marketing tools for your business. Make your press kit one-stop shopping for a busy journalist, prospective customer, or potential referral sources who would like information about you and the…
The reputation of a company is no small matter. A company’s reputation can make or break its business. It is important to always make sure that your corporation has a good image among your customers. Read the following article to learn more about things that you can do for better reputation management. To ensure the…
The expansion of businesses is largely a positive thing. This gives them the opportunity to meet more needs and to increase the amount of profits that they glean. This growth, however, also comes with a number of inherent challenges. As companies expand, they have to do all that they can to ensure that they are…
A crisis can be detrimental to the reputation of a firm. The trust you built through years, sometimes even decades of hard work can be tarnished in a matter of days. Of course, you may have done everything you could to avert a crisis, but as Murphy’s Law suggests, things can go wrong. Sometimes horribly…
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