A crisis can be detrimental to the reputation of a firm. The trust you built through years, sometimes even decades of hard work can be tarnished in a matter of days. Of course, you may have done everything you could to avert a crisis, but as Murphy’s Law suggests, things can go wrong. Sometimes horribly…
There may have been a time when a table and chair and a stack of flyers would be enough to attract qualified prospects at a trade show, but that is certainly not the case today. Getting noticed in today’s highly competitive market requires using every asset and tool available to build brand recognition, industry respect,…
Sometimes the best inspiration comes from hearing about the deconstruction of other company’s names. For you, I am happy to share how I came up with “Slice A Day :: your slice on marketing”… First the purpose and vision of my site was to have people volunteer some marketing stories…true case studies of business owners…
Persuasion, seduction, negotiation, and fear have lost their effectiveness to clinch the deal, close the sale, and make cash registers ring. Whiter, brighter, faster, and better — while intriguing — no longer motivate consumers to act. Today’s savvy marketers are shifting strategies to more strongly connect with customers; they are harnessing the power of the…
When selling franchises the franchise sales person needs to know that they cannot give any earnings claims to the prospect of franchisee unless those earning claims can be documented and substantiated through audited financial statements. Further the franchise sales person needs to realize that there needs to be at least eight or more franchisees and…
If you’re starting a business abroad, you’ll want to think of ways to get ahead of the competition. Such businesses typically sell products in other countries, and you’ll have to rely on the safe and timely shipment of your merchandise. In the process of shipping your products, you also have to consider saving on your…
Imagine this: There’s a crisis looming in your business. [You: “Why do you have to be so negative?”] [Me: “Fair point. Let’s reset.”] Imagine this: There’s an opportunity looming in your business. [You: “Thank you.”] And now you need your team to come up with creative ideas to best take advantage of this great opportunity….
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