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Browsing Category

Career

10 posts
  • Career

I Turned Down a Promotion to Start My Business. Here’s the Math That Made It Worth It

Silhouette of a road sign at a crossroads during golden hour, symbolizing a major career decision
My manager offered me a director title, a $22,000 raise, and a…
  • Mira Layli
  • 18/05/2026
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  • Career

Why “Follow Your Passion” Is Bad Career Advice for Anyone Under 30

A person sitting thoughtfully, reflecting on career direction and passion versus practicality
A 24 year old I mentored spent two years chasing a passion…
  • Lina McRobert
  • 15/05/2026
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  • Career

The Resume Line That Got Me More Client Calls Than My Whole Portfolio

A laptop and books on a desk, representing crafting a standout resume and portfolio
I spent three weeks building a polished portfolio site before pitching consulting…
  • Mira Layli
  • 23/04/2026
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  • Career

Should You Take Equity Instead of Salary? A Framework for Deciding

Two people shaking hands over a deal, representing the choice between equity and salary
A founder once offered me 2% equity instead of a $15,000 fee…
  • Lina McRobert
  • 12/04/2026
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  • Career

How to Read a Job Offer Like You’re Negotiating a Business Deal

Person reviewing and writing on a document, representing reading and negotiating a job offer
A friend forwarded me a job offer last year and asked what…
  • Lina McRobert
  • 05/03/2026
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  • Career

The Skills That Actually Transfer From Employee to Entrepreneur (and the Ones That Don’t)

Laptop set up for independent work, representing the shift from employee to entrepreneur
I was a genuinely excellent employee before I started my business. Reliable,…
  • Lina McRobert
  • 02/03/2026
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  • Career

The Freelance-to-Founder Transition Nobody Explains Honestly

Person working independently at a laptop, representing the freelance-to-founder transition
Somewhere around my second year of freelancing, a client asked if I…
  • Lina McRobert
  • 26/12/2025
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  • Career

What Nobody Tells You About Quitting a Stable Job to Go Solo

A quiet dirt road surrounded by trees, evoking the uncertainty of leaving a stable job to go solo
I quit my job on a Friday and by Monday I felt…
  • Mira Layli
  • 17/12/2025
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  • Career

Career Pivots After 40: What Actually Works vs. What Sounds Good on LinkedIn

Silhouette of a road sign at golden hour, symbolizing a career pivot later in life
A former colleague, 46 at the time, posted about “burning the boats”…
  • Lina McRobert
  • 06/12/2025
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  • Career

How to Build a Career Safety Net Before You Take the Entrepreneurial Leap

A wooden arrow sign pointing the way, representing planning a career safety net before a big leap
Someone once told me to “just leap, the net will appear.” I’ve…
  • Lina McRobert
  • 06/12/2025
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Business Strategy

  • A wooden arrow sign pointing the way on a rocky hill, representing a major strategic pivot
    The Strategic Pivot That Saved My Business (And the One That Almost Sank It)
    • 16/07/2026
  • A medieval castle with a drawbridge over a moat, representing the real competitive moat small businesses can build
    The Moat Small Businesses Actually Have (It’s Not What the Business Books Say)
    • 16/07/2026
  • A person sitting and reflecting while holding a pen, representing the trap of chasing perfection over shipping
    The “Good Enough” Trap: When Chasing Perfection Costs You the Market
    • 03/07/2026
  • Four people collaborating around a table with documents, representing studying a competitor's playbook
    Why Copying a Successful Competitor’s Playbook Usually Fails
    • 27/04/2026
  • A person sitting quietly in thought, representing evaluating whether a problem is real or just convenient
    How to Tell if You’re Solving a Real Problem or a Convenient One
    • 18/04/2026
  • Two people in a serious discussion at a table, representing weighing whether to decline a revenue opportunity
    How to Say No to Revenue That’s Wrong for Your Business
    • 08/04/2026
  • Startup Fundamentals

The First 90 Days: What to Actually Prioritize When You Launch

I spent most of my first month in business designing a logo.…
  • Mira Layli
  • 05/08/2026
  • Startup Fundamentals

Startup Legal Basics: The 5 Things to Handle Before You Take Your First Dollar

A friend took her first client payment before she’d written a single…
  • Mira Layli
  • 04/08/2026
  • Hosting & Domains

Top 7 WordPress Hosting Providers Worth Actually Considering in 2026

I’ve moved client sites off more hosts than I can count at…
  • Lina McRobert
  • 26/07/2026
A person counting dollar banknotes, representing deciding how much to pay yourself in year one
  • Finance & Funding

How Much Should You Actually Pay Yourself in Year One?

I paid myself nothing for the first eight months of my business,…
  • Mira Layli
  • 24/07/2026
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