SEO & GEO

The FAQ Page Rewrite That Got Us Cited by Perplexity

Three weeks ago I rewrote a client’s FAQ page in about two hours. Nothing fancy. No new tools, no agency retainer, no schema plugin bought that...

Schema Markup for Non-Developers: What Actually Moves the Needle in 2026

Someone told a client of mine to “implement comprehensive schema markup across the entire site.” That was the whole advice. No priority...

Why Your Blog Posts Show Up in ChatGPT but Not Google (And What to Do About It)

A client emailed me last month, confused. Her post on pricing strategy for service businesses had gone nowhere on Google for eight months. Then a...