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  • Marketing
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Marketing

17 posts
Subcategories
  • Blogging & Content
  • Hosting & Domains
  • SEO & GEO
  • Hosting & Domains

Top 7 WordPress Hosting Providers Worth Actually Considering in 2026

I’ve moved client sites off more hosts than I can count at…
  • Lina McRobert
  • 26/07/2026
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  • SEO & GEO

Why Your Blog Posts Show Up in ChatGPT but Not Google (And What to Do About It)

Close-up of hands holding a smartphone displaying the ChatGPT interface, representing AI search visibility
A client emailed me last month, confused. Her post on pricing strategy…
  • Mira Layli
  • 15/07/2026
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  • Hosting & Domains

Why 56% of Businesses Are Switching Hosts in 2026 (And What They’re Switching To)

I renewed a hosting plan on autopilot for four years before I…
  • Lina McRobert
  • 21/06/2026
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  • Blogging & Content

I Cut My Blog’s Publishing Frequency in Half. Traffic Went Up.

Freelancer typing on a laptop at a home desk, representing blog writing and publishing
For most of last year I published two posts a week on…
  • Mira Layli
  • 12/06/2026
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  • Hosting & Domains

Does Your Hosting Actually Affect SEO? What’s Real and What’s Myth

A client once asked me if switching hosting companies would fix her…
  • Lina McRobert
  • 31/05/2026
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  • Blogging & Content

Repurposing a Single Blog Post Into 6 Pieces of Content Without Hiring Anyone

A 1,400 word blog post took me about four hours to write,…
  • Lina McRobert
  • 18/05/2026
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  • SEO & GEO

The FAQ Page Rewrite That Got Us Cited by Perplexity

A question mark drawn on a chalkboard, representing an FAQ page rewrite
Three weeks ago I rewrote a client’s FAQ page in about two…
  • Lina McRobert
  • 18/04/2026
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  • Blogging & Content

The One-Person Content Calendar That Actually Survives a Busy Quarter

Woman writing notes at a home office desk with a laptop and coffee, representing planning a content calendar
Most content calendars die in week three. Not because the person running…
  • Lina McRobert
  • 12/04/2026
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  • Hosting & Domains

The Hidden Cost of Managed WordPress Hosting (And When It’s Actually Worth It)

wordpress, blogging, writing, typing, macbook, laptop, computer, technology, business, creative, office, desk, working, wordpress, wordpress, wordpress, wordpress, wordpress, blogging, blogging, blogging, writing, writing, writing, typing, laptop, laptop, computer, computer
A friend forwarded me his hosting invoice last month with one line:…
  • Lina McRobert
  • 12/04/2026
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  • Hosting & Domains

Core Web Vitals Just Changed Again: What INP Means for Your Hosting Choice

A client called me last year convinced her SEO had “broken overnight.”…
  • Lina McRobert
  • 22/03/2026
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Business Strategy

  • A wooden arrow sign pointing the way on a rocky hill, representing a major strategic pivot
    The Strategic Pivot That Saved My Business (And the One That Almost Sank It)
    • 16/07/2026
  • A medieval castle with a drawbridge over a moat, representing the real competitive moat small businesses can build
    The Moat Small Businesses Actually Have (It’s Not What the Business Books Say)
    • 16/07/2026
  • A person sitting and reflecting while holding a pen, representing the trap of chasing perfection over shipping
    The “Good Enough” Trap: When Chasing Perfection Costs You the Market
    • 03/07/2026
  • Four people collaborating around a table with documents, representing studying a competitor's playbook
    Why Copying a Successful Competitor’s Playbook Usually Fails
    • 27/04/2026
  • A person sitting quietly in thought, representing evaluating whether a problem is real or just convenient
    How to Tell if You’re Solving a Real Problem or a Convenient One
    • 18/04/2026
  • Two people in a serious discussion at a table, representing weighing whether to decline a revenue opportunity
    How to Say No to Revenue That’s Wrong for Your Business
    • 08/04/2026
  • Startup Fundamentals

The First 90 Days: What to Actually Prioritize When You Launch

I spent most of my first month in business designing a logo.…
  • Mira Layli
  • 05/08/2026
  • Startup Fundamentals

Startup Legal Basics: The 5 Things to Handle Before You Take Your First Dollar

A friend took her first client payment before she’d written a single…
  • Mira Layli
  • 04/08/2026
A person counting dollar banknotes, representing deciding how much to pay yourself in year one
  • Finance & Funding

How Much Should You Actually Pay Yourself in Year One?

I paid myself nothing for the first eight months of my business,…
  • Mira Layli
  • 24/07/2026
A wooden arrow sign pointing the way on a rocky hill, representing a major strategic pivot
  • Business Strategy

The Strategic Pivot That Saved My Business (And the One That Almost Sank It)

I’ve made two major strategic pivots in my business’s history. One of…
  • Mira Layli
  • 16/07/2026
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