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Browsing Category

Startup Fundamentals

10 posts
  • Startup Fundamentals

The First 90 Days: What to Actually Prioritize When You Launch

I spent most of my first month in business designing a logo.…
  • Mira Layli
  • 05/08/2026
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  • Startup Fundamentals

Startup Legal Basics: The 5 Things to Handle Before You Take Your First Dollar

A friend took her first client payment before she’d written a single…
  • Mira Layli
  • 04/08/2026
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  • Startup Fundamentals

Bootstrapped vs. Funded: The Honest Tradeoffs Nobody Puts in the Pitch Deck

I turned down a term sheet once, a genuinely good one, and…
  • Mira Layli
  • 16/07/2026
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  • Startup Fundamentals

The $500 Business Idea Test: How to Validate Before You Build Anything

I almost spent four months building a scheduling tool for independent contractors…
  • Mira Layli
  • 03/07/2026
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  • Startup Fundamentals

Why Your Business Plan Doesn’t Need to Be 40 Pages (And What It Actually Needs)

I wrote a 40 page business plan for my first company. Market…
  • Mira Layli
  • 22/06/2026
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  • Startup Fundamentals

The Founder Mistake That Costs the Most: Building Before Selling

I spent eleven months building a product before I sold a single…
  • Lina McRobert
  • 02/06/2026
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  • Startup Fundamentals

The Co-Founder Conversation Most People Have Too Late

Two friends I know started a business together with a handshake and…
  • Mira Layli
  • 06/05/2026
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  • Startup Fundamentals

Why Most First-Time Founders Pick the Wrong Business Structure (LLC vs. Sole Prop vs. S-Corp)

A friend spent $1,200 with an accountant fixing a structure decision she’d…
  • Lina McRobert
  • 03/05/2026
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  • Startup Fundamentals

How I Knew My Idea Was Actually a Business and Not Just a Hobby

I made handmade leather goods for almost two years before I let…
  • Lina McRobert
  • 02/04/2026
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  • Startup Fundamentals

How to Price Your First Product When You Have Zero Data to Go On

I priced my first product at $47 because a competitor charged $45…
  • Lina McRobert
  • 22/01/2026
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Business Strategy

  • A wooden arrow sign pointing the way on a rocky hill, representing a major strategic pivot
    The Strategic Pivot That Saved My Business (And the One That Almost Sank It)
    • 16/07/2026
  • A medieval castle with a drawbridge over a moat, representing the real competitive moat small businesses can build
    The Moat Small Businesses Actually Have (It’s Not What the Business Books Say)
    • 16/07/2026
  • A person sitting and reflecting while holding a pen, representing the trap of chasing perfection over shipping
    The “Good Enough” Trap: When Chasing Perfection Costs You the Market
    • 03/07/2026
  • Four people collaborating around a table with documents, representing studying a competitor's playbook
    Why Copying a Successful Competitor’s Playbook Usually Fails
    • 27/04/2026
  • A person sitting quietly in thought, representing evaluating whether a problem is real or just convenient
    How to Tell if You’re Solving a Real Problem or a Convenient One
    • 18/04/2026
  • Two people in a serious discussion at a table, representing weighing whether to decline a revenue opportunity
    How to Say No to Revenue That’s Wrong for Your Business
    • 08/04/2026
  • Hosting & Domains

Top 7 WordPress Hosting Providers Worth Actually Considering in 2026

I’ve moved client sites off more hosts than I can count at…
  • Lina McRobert
  • 26/07/2026
A person counting dollar banknotes, representing deciding how much to pay yourself in year one
  • Finance & Funding

How Much Should You Actually Pay Yourself in Year One?

I paid myself nothing for the first eight months of my business,…
  • Mira Layli
  • 24/07/2026
A wooden arrow sign pointing the way on a rocky hill, representing a major strategic pivot
  • Business Strategy

The Strategic Pivot That Saved My Business (And the One That Almost Sank It)

I’ve made two major strategic pivots in my business’s history. One of…
  • Mira Layli
  • 16/07/2026
A medieval castle with a drawbridge over a moat, representing the real competitive moat small businesses can build
  • Business Strategy

The Moat Small Businesses Actually Have (It’s Not What the Business Books Say)

I spent real time early on trying to build the kind of…
  • Mira Layli
  • 16/07/2026
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