A prospective client offered me a contract worth more than 20% of…
How to Say No to Revenue That’s Wrong for Your Business
Browsing Category
Business Strategy
10 posts
Why Copying a Successful Competitor’s Playbook Usually Fails
I copied a successful competitor’s pricing structure almost exactly, three tiers, the…
Niching Down Feels Like Losing Customers. Here’s Why It’s the Opposite.
I removed two-thirds of my target audience from my marketing on purpose,…
The “Good Enough” Trap: When Chasing Perfection Costs You the Market
I delayed launching my first real product for five extra months, polishing…
The Strategic Pivot That Saved My Business (And the One That Almost Sank It)
I’ve made two major strategic pivots in my business’s history. One of…
Growth vs. Survival: The Different Playbooks Nobody Tells You to Choose Between
I ran my business for almost two years applying growth-stage advice, aggressive…
How to Tell if You’re Solving a Real Problem or a Convenient One
I built a product around a problem I personally found genuinely interesting…
The Competitive Analysis Most Small Businesses Get Wrong (And a Simpler One That Works)
I once spent an entire weekend building a competitive analysis spreadsheet, twelve…
When to Kill a Product Line That’s Still Technically Profitable
I kept a product line running for nearly two years after I’d…
The Moat Small Businesses Actually Have (It’s Not What the Business Books Say)
I spent real time early on trying to build the kind of…
