I’ve made two major strategic pivots in my business’s history. One of…
The Strategic Pivot That Saved My Business (And the One That Almost Sank It)
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Business Strategy
10 posts
The Moat Small Businesses Actually Have (It’s Not What the Business Books Say)
I spent real time early on trying to build the kind of…
The “Good Enough” Trap: When Chasing Perfection Costs You the Market
I delayed launching my first real product for five extra months, polishing…
Why Copying a Successful Competitor’s Playbook Usually Fails
I copied a successful competitor’s pricing structure almost exactly, three tiers, the…
How to Tell if You’re Solving a Real Problem or a Convenient One
I built a product around a problem I personally found genuinely interesting…
How to Say No to Revenue That’s Wrong for Your Business
A prospective client offered me a contract worth more than 20% of…
Niching Down Feels Like Losing Customers. Here’s Why It’s the Opposite.
I removed two-thirds of my target audience from my marketing on purpose,…
The Competitive Analysis Most Small Businesses Get Wrong (And a Simpler One That Works)
I once spent an entire weekend building a competitive analysis spreadsheet, twelve…
Growth vs. Survival: The Different Playbooks Nobody Tells You to Choose Between
I ran my business for almost two years applying growth-stage advice, aggressive…
When to Kill a Product Line That’s Still Technically Profitable
I kept a product line running for nearly two years after I’d…
