I spent most of my first month in business designing a logo.…
The First 90 Days: What to Actually Prioritize When You Launch
Startup Legal Basics: The 5 Things to Handle Before You Take Your First Dollar
A friend took her first client payment before she’d written a single…
How Much Should You Actually Pay Yourself in Year One?
I paid myself nothing for the first eight months of my business,…
The Strategic Pivot That Saved My Business (And the One That Almost Sank It)
I’ve made two major strategic pivots in my business’s history. One of…
The Moat Small Businesses Actually Have (It’s Not What the Business Books Say)
I spent real time early on trying to build the kind of…
Bootstrapped vs. Funded: The Honest Tradeoffs Nobody Puts in the Pitch Deck
I turned down a term sheet once, a genuinely good one, and…
Why Your Blog Posts Show Up in ChatGPT but Not Google (And What to Do About It)
A client emailed me last month, confused. Her post on pricing strategy…
The 30-60-90 Onboarding Plan That Doesn’t Require an HR Department
My first employee’s entire onboarding consisted of a single sentence: “just ask…
The $500 Business Idea Test: How to Validate Before You Build Anything
I almost spent four months building a scheduling tool for independent contractors…
The “Good Enough” Trap: When Chasing Perfection Costs You the Market
I delayed launching my first real product for five extra months, polishing…
