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I didn’t recognize my own burnout until a client, someone I only spoke with once every few weeks, gently asked if I was okay, because my emails...
I paid myself nothing for the first eight months of my business, genuinely nothing, and told myself it was discipline. It wasn’t discipline. It...
I delayed launching my first real product for five extra months, polishing features that felt important to get exactly right before anyone else could...
A client signed up for hosting specifically because the domain came free with the plan. Made sense at the time, one less thing to buy, one less...
I hired my first employee to take work off my plate, which sounds reasonable until I admit what actually happened. I hired someone to do the parts of...
A client emailed me last month, confused. Her post on pricing strategy for service businesses had gone nowhere on Google for eight months. Then a...
I’ve made two major strategic pivots in my business’s history. One of them turned a stagnant, barely-surviving company into a genuinely...
My first job posting generated 94 applications and exactly two people worth interviewing. Not because good candidates weren’t out there, but...
I ran my business for almost two years applying growth-stage advice, aggressive reinvestment, expanding the team ahead of confirmed demand,...
I discovered I was still manually processing a specific weekly report using a method I’d set up in the business’s very first month, a...
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